POP MART Twinkle Twinkle Crush On You Series: Complete Price Guide & Buy Guide 2026

If you've been watching the POP MART collectibles market in early 2026, one character keeps coming up: Twinkle Twinkle. As Labubu hype gradually cools, POP MART is betting hard on Twinkle Twinkle — and the sales data proves it was the right bet. The brand-new Twinkle Twinkle Crush On You series dropped in January 2026 and sold out within hours, with the secret hidden pendant spiking from ¥89 retail to over ¥699 on the secondary market. If you're asking where to buy Twinkle Twinkle Crush On You in 2026, how much it costs, and whether it's worth collecting, this guide has every answer you need.

What Is the Twinkle Twinkle Crush On You Series?

Twinkle Twinkle is an original POP MART character designed by Chinese illustrator Da Xin. The character — a wide-eyed, starry-faced girl with an ethereal, dreamy aesthetic — became a quiet cult favourite before exploding in early 2026 when Bloomberg reported POP MART was leaning on Twinkle Twinkle and Skullpanda to offset slower Labubu growth.

The Crush On You chapter of the Twinkle Twinkle universe launched in January 2026 and leans into love in all its forms: romantic connection, self-love, lifelong friendship, and the tiny everyday moments that feel enormous in memory. Each figure in the series captures a different facet of this emotional world through soft pastel palettes, heart motifs, and Da Xin's signature gentle linework.

What's Included in the Crush On You Series?

POP MART released three distinct product lines under the Crush On You banner:

• Blind Box Figures — Standard vinyl figures in random designs from the series roster, sold individually or as full boxes of 12.
• Plush Pendant Blind Box — Soft, clip-on plush pendants in the Crush On You designs, sized for bag charms and keychain attachment. These sold out the fastest.
• Vinyl + Plush Gift Duo Box — A premium bundle pairing one vinyl figure with one matching plush pendant, packaged as a gift set.

Twinkle Twinkle Crush On You: Full Price Guide (2026)

The table below shows retail prices, secondary market values, and the peak resale price for the hidden/secret edition:

Secondary market data sourced from Xianyu and Dewu platform listings, April 2026. Prices vary based on condition and region.

Why Is Twinkle Twinkle Trending in 2026?

The rise of Twinkle Twinkle isn't accidental. Three factors are driving it to the top of every collector's wish list this year:

1. POP MART's Strategic Push: Following Bloomberg's March 2026 report that POP MART is "betting on Twinkle Twinkle and Skullpanda" to diversify beyond Labubu, the company has significantly increased Twinkle Twinkle's production runs and marketing spend. This institutional backing drives both awareness and collector confidence.

2. The Emotional Design Language: Twinkle Twinkle fills a gap in the POP MART lineup. Where Labubu is provocative and Skullpanda is gothic, Twinkle Twinkle is tender and dreamy. The Crush On You series in particular resonates with collectors who want figures that feel emotionally meaningful rather than just visually striking.

3. Strong Resale ROI: When the secret pendant jumps 6.8× in a single week, collectors notice. Twinkle Twinkle has established itself as a solid investment within the blind box ecosystem, drawing both true fans and market-savvy flippers — which further drives demand and scarcity.

How to Buy POP MART Twinkle Twinkle Crush On You in 2026

Finding authentic Twinkle Twinkle figures outside of China requires knowing the right channels. Here are your best options, ranked by reliability:

Official POP MART Website (popmart.com/us): The safest source for authentic figures. Stock on the Crush On You series is limited and sells out quickly — bookmark the product page and enable restock notifications. Shipping to the US and Europe is available but can take 2–4 weeks.

POP MART Robo Shops: POP MART's vending machine concept is expanding rapidly in 2026. The Entertainer (UK) is launching major Robo Shop rollouts, meaning European collectors will have increasing offline access to new drops without import costs.

StockX: For specific figures or the secret edition, StockX provides a verified secondary market with buyer protection. Expect to pay a 20–40% premium over retail for in-demand pieces.

Amazon (Fulfilled by POP MART): The official POP MART Amazon storefront carries some Twinkle Twinkle SKUs. Always confirm the seller is "Fulfilled by POP MART" to ensure authenticity and avoid grey-market counterfeits.

Fluffy.sale: Our curated store specialises in authentic POP MART collectibles with worldwide shipping. Check our Twinkle Twinkle listings for current availability and pricing.

Spotting Fake Twinkle Twinkle Figures

As Twinkle Twinkle's popularity grows, counterfeit figures have appeared on third-party marketplaces. Watch for these red flags: packaging with blurry holographic seals, figures with uneven paint application especially around the eyes and star motifs, boxes missing the QR authentication code on the inner tray, and prices more than 40% below current secondary market rates. When in doubt, buy from verified sellers only.

FAQ: POP MART Twinkle Twinkle Crush On You 2026

Q: How many figures are in the Twinkle Twinkle Crush On You series?
A: The standard series includes 9 regular designs plus 1 secret hidden edition. A full box of 12 contains duplicates, giving you the best odds at the secret but not a guarantee. The plush pendant series has 6 designs including one hidden variant.

Q: Is the secret/hidden Twinkle Twinkle figure worth buying on the secondary market?
A: At current secondary market prices of ¥420–¥699, it depends on your goal. For display collectors who want the complete set, it represents reasonable value given the emotional attachment to the character. For flippers, the peak has likely passed — values have stabilised from the initial ¥699 spike to around ¥410–¥420.

Q: Will POP MART release more Twinkle Twinkle series in 2026?
A: Almost certainly. POP MART has publicly committed to expanding Twinkle Twinkle as a flagship IP alongside Skullpanda. Industry analysts expect at least two more Twinkle Twinkle series drops before the end of 2026, likely themed around summer and year-end gifting occasions.

Q: How does Twinkle Twinkle compare to Labubu in terms of resale value?
A: In raw ROI terms, Labubu's peak multiples (10–15× retail for early series) haven't been matched by Twinkle Twinkle yet. However, Twinkle Twinkle is showing more stable and consistent resale growth, which many collectors actually prefer over Labubu's more volatile market. For long-term holding, Twinkle Twinkle may prove to be the more predictable investment.

Q: Can I buy Twinkle Twinkle Crush On You figures if I'm outside China?
A: Yes. The official POP MART US and UK websites stock the series, as does Amazon's official POP MART storefront. International shipping is available from fluffy.sale with authentic, licensed product guaranteed.

Q: What's the best way to get the secret figure without overpaying?
A: The most cost-effective strategy is buying two full boxes (24 packs total), which gives you statistically better odds of landing the secret. Alternatively, join collector communities on Reddit (r/POPmart) where members often trade duplicates — you can swap a duplicate regular figure for the secret without paying peak secondary market prices.