HACIPUPU POP MART: The Rising Star Series Complete Guide 2026
In the POP MART universe dominated by Labubu's wild popularity and SKULLPANDA's dark prestige, HACIPUPU has quietly engineered one of the most remarkable growth stories in designer toy culture. Posting triple-digit sales growth on StockX in 2025, this gentle bear-boy character has transcended its status as a niche IP to become the collector community's most-watched emerging asset. This complete guide covers everything — who created HACIPUPU, what every series offers, where prices are heading, and why 2026 is the year to pay attention.
Who Is HACIPUPU?
HACIPUPU (哈赤噗噗) is a POP MART original character designed in-house. The name itself is a phonetic play on gentle, soft sounds — and that's entirely intentional. HACIPUPU is conceived as the antithesis of "tough" designer toy culture: he's a soft-faced bear-boy who lives in a world of stuffed animals, forest creatures, and cozy domestic comfort.
Visually, HACIPUPU is defined by:
- A round, plushy bear-like face with small, kind eyes
- An oversized head relative to body (emphasizing childlike proportions)
- Consistently warm, muted color palettes — beiges, earth tones, soft greens
- Forest and nature-themed accessories across series
- A gentle, slightly shy expression that never changes but always feels appropriate
This consistency and warmth is HACIPUPU's core collector appeal: in a market full of edge and darkness, he offers something rare — unconditional softness.
HACIPUPU Market Performance 2025–2026
The numbers tell the story clearly:
- Triple-digit StockX sales growth year-over-year (2024–2025)
- Average blind box resale premium: 150–250% above retail within 30 days of release
- Secret edition resale: $95–$280 depending on series
- Growing international demand concentrated in: Japan, South Korea, US, UK, Australia
- Fastest-growing search volume of any "emerging" POP MART IP in 2025–2026
The triple-digit growth figure is particularly significant because it represents authentic market demand — not hype spikes from celebrity association (like Labubu's Lisa moment) but organic collector-driven appreciation based on design quality and community momentum.
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Browse the Collection →Every HACIPUPU Series Reviewed
HACIPUPU Forest Friends Series
Release: 2023 | Retail: $12.99/box | Current Resale: $22–$95
The debut series that established HACIPUPU's design identity. Each figure pairs HACIPUPU with a different forest creature companion — a tiny owl perched on his shoulder, a mushroom he's sheltering under, a rabbit snuggled in his arms. The earthy color palette (moss greens, bark browns, cream) photographs beautifully and translates exceptionally well to display shelving.
The secret "Sleeping Bear" edition — HACIPUPU curled asleep with a constellation of tiny stuffed animals — is the most visually poetic figure in the entire POP MART 2023 lineup and currently resells at $180–$240.
HACIPUPU Sweet Dreams Series
Release: 2024 | Retail: $13.99/box | Current Resale: $28–$110
"Sweet Dreams" took HACIPUPU into nocturnal territory — pajamas, moon motifs, clouds, and dream bubbles. The pastel color shift (lavender, moon-yellow, soft blue) attracted a new segment of collectors who hadn't previously engaged with the character. This series drove HACIPUPU's first major StockX volume spike.
The secret "Moonlight Bear" figure — a translucent glowing variant — became a viral social media moment when collectors shared UV-light photos. Its resale price (currently $220+) reflects genuine demand rather than speculation.
HACIPUPU Picnic Day Series
Release: 2024 | Retail: $13.99/box | Current Resale: $25–$90
The most cheerful series in the lineup. "Picnic Day" HACIPUPU figures feature outdoor leisure themes — checkered picnic blankets, tiny baskets of berries, miniature sandwiches. The warm summer palette (sunflower yellow, strawberry red, picnic-cloth checks) brought seasonal energy to a character known for forest tones.
This series was specifically engineered for gifting — its packaging is among POP MART's most gift-ready designs, making it a top seller for birthdays and celebrations.
HACIPUPU Winter Hug Series
Release: 2025 | Retail: $14.99/box | Current Resale: $30–$130
The most recent series as of 2025 and the one that drove HACIPUPU's triple-digit growth. "Winter Hug" introduced cold-weather themes — scarves, mittens, snow creatures, and cozy indoor settings. The palette (ice blue, heather gray, warm cream) hit at the perfect moment for seasonal collectible gifting.
The secret "Snowstorm Bear" edition has emerged as the most-searched HACIPUPU figure across collector forums, with confirmed resales at $250–$280. Current wait time on secondary markets averages 3–5 weeks.
HACIPUPU Series Comparison Table
| Series | Year | Retail | Resale Range | Best Feature |
|---|---|---|---|---|
| Forest Friends | 2023 | $12.99 | $22–$240 | Character-defining aesthetics |
| Sweet Dreams | 2024 | $13.99 | $28–$220 | Viral "Moonlight" secret edition |
| Picnic Day | 2024 | $13.99 | $25–$90 | Best gifting series |
| Winter Hug | 2025 | $14.99 | $30–$280 | Triple-digit growth driver |
Why HACIPUPU Could Be POP MART's Next Major IP
The "Anti-Hype" Collector
A growing segment of POP MART collectors — particularly those aged 25–40 with higher disposable incomes — is actively moving away from hype-driven IPs toward design-first collecting. HACIPUPU's consistent aesthetic integrity (every series feels cohesive, every figure feels considered) speaks directly to this segment. These collectors are also more likely to display long-term rather than flip quickly, creating stable secondary market floor prices.
Underexposed Internationally
HACIPUPU's international market penetration is still significantly below its domestic Chinese popularity. This gap represents an opportunity: collectors who discover HACIPUPU today through international retail channels (like wmluffy.com) are getting in before the mainstream wave that will inevitably follow as POP MART continues its global retail expansion.
Strong Social Media Visual Performance
HACIPUPU's earth tones and nature themes are Instagram/Pinterest-optimized. Unlike darker IPs whose photography requires careful lighting, HACIPUPU looks beautiful under any natural light condition. This is not a small advantage — collector community visibility on visual platforms drives secondary market demand significantly.
No Celebrity Dependency
Labubu's growth is partially Lisa-dependent — any shift in celebrity association could affect its trajectory. HACIPUPU's growth is entirely organic and community-driven, making it more structurally stable as a long-term hold.
Collecting Strategy for HACIPUPU in 2026
Best Entry Point
The "Forest Friends" series at its current secondary market pricing ($22–$50 for commons) represents outstanding value for collectors who missed retail. Completing this set is both financially reasonable and aesthetically rewarding as a display foundation.
Best Investment Target
"Winter Hug" secret edition ("Snowstorm Bear") if findable in the $200–$280 range. As the series that drove triple-digit growth, its secret edition has demonstrated consistent demand and shows no signs of softening. Hold through 2026 for anticipated further appreciation.
Watch For
New HACIPUPU series in 2026 — buy at retail immediately on launch day. Given the growth trajectory, any new series is likely to 2–3× within 60 days of launch. New collaboration announcements (HACIPUPU x any major brand) could be the catalyst for a Labubu-level visibility spike.
FAQ: HACIPUPU POP MART
Q: How do you pronounce HACIPUPU?
A: "Ha-chi-poo-poo" — the name is designed to sound gentle and slightly silly, matching the character's personality. In Chinese: 哈赤噗噗.
Q: Is HACIPUPU a good investment in 2026?
A: Based on current data, yes — particularly for secret editions and the most recent series. The triple-digit StockX growth is a verified metric, not speculation. As with all collectibles, past growth doesn't guarantee future returns, but HACIPUPU's fundamentals (design consistency, organic growth, international underexposure) are strong.
Q: Where can I buy HACIPUPU outside China?
A: POP MART's global website, select POP MART retail stores internationally, and authorized international retailers like wmluffy.com. Secondary market availability exists on StockX and similar platforms at premium pricing.
Q: Is HACIPUPU suitable as a gift for children?
A: HACIPUPU's aesthetic is child-friendly, but blind box figures are typically marketed to collectors aged 15+. Small parts warnings apply. As a displayed figure rather than a play toy, HACIPUPU is an excellent gift for teenagers and adults who appreciate soft, nature-themed design.
Q: Will HACIPUPU ever have a MEGA (oversized) series?
A: No official announcement as of March 2026, but a MEGA HACIPUPU would be consistent with POP MART's pattern of scaling successful IPs. If announced, a MEGA HACIPUPU 400% would almost certainly sell out at retail immediately given current demand momentum.
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