If there's one POP MART character quietly stealing the spotlight from Labubu in 2026, it's Twinkle Twinkle. The brand-new Crush On You series — a collaboration with celebrated illustrator Da Xin — sold out within hours of launch, sent resale prices soaring up to 6.8× retail, and landed a mention in Bloomberg as one of the figures POP MART is betting on to sustain its global momentum. This guide covers everything: what the series is, how much figures cost, where to buy them, and whether they're worth adding to your collection or portfolio.

What Is POP MART Twinkle Twinkle Crush On You?

Released on January 15, 2026, the Crush On You blind box series is the latest chapter in the Twinkle Twinkle universe, a character line originally created by Chinese artist Da Xin. The theme centres on love in all its forms — romantic butterflies, growing old together, and those small everyday moments that matter most. Each figure is a miniature emotional snapshot, depicted in Da Xin's signature soft, round aesthetic.

The lineup includes a standard figure series, a plush pendant blind box series, and a premium vinyl + plush gift duo box. A coveted secret figure variant is hidden in the case ratios, making every unboxing session genuinely exciting.

Twinkle Twinkle Crush On You: Pricing & Availability

Here's a full breakdown of retail prices, resale values, and where to find each format in 2026:

Prices reflect early 2026 market data. Resale values fluctuate — check StockX and PUSHAS for live listings.

Why Twinkle Twinkle Is POP MART's Next Breakout Character

While Labubu dominated headlines from 2023 through mid-2025, Bloomberg reported in March 2026 that POP MART is actively positioning Twinkle Twinkle alongside Pucky and Skullpanda as the characters to carry the brand through its next growth phase. The data backs this up: the Crush On You series drove significant social media conversation on Xiaohongshu (Little Red Book), Douyin, and Instagram within its first week.

Da Xin's design language is especially powerful because it transcends age groups. Unlike edgier characters such as Skullpanda, Twinkle Twinkle's warm, starlit aesthetic appeals to young collectors, gifters looking for Valentine's Day or anniversary presents, and long-time art toy fans who appreciate the emotional storytelling packed into each figure.

How to Buy POP MART Twinkle Twinkle Crush On You in the USA

The series is available through several channels, each with different availability and pricing. POP MART Official Website (popmart.com/us) is the primary source for retail pricing — stock sells out fast on popular series, so set up account notifications. PUSHAS is a verified aftermarket retailer with guaranteed authenticity and international shipping. StockX is best for tracking historical resale prices and buying or selling at market rates. Amazon carries them through POP MART's official store page, useful for Prime shipping. eBay offers a wider selection including opened figures and rare secret variants, but verify seller ratings carefully.

For buyers outside the US, wmluffy.com ships authentic POP MART collectibles worldwide with fast dispatch and fully licensed products.

Is the Twinkle Twinkle Crush On You Series a Good Investment?

Based on early 2026 resale data, the series shows strong investment fundamentals: the secret figure reached 6.8× retail, and even standard blind box figures consistently resell at 2–2.5× their original price. This mirrors the early trajectory of Labubu pendants before they became mainstream.

However, like all collectibles, prices fluctuate with hype cycles. The best strategy is to buy full cases at retail when available — you maximize your chances of pulling a secret figure while keeping per-unit cost low. Sealed cases also command a premium on resale. The Vinyl + Plush Gift Duo Box is particularly notable: its premium positioning makes it a durable gift item with strong secondary market performance, especially around Valentine's Day, Mother's Day, and the holiday season.

Twinkle Twinkle vs. Other 2026 POP MART Characters

How does Twinkle Twinkle stack up against the competition in 2026? Labubu is still the most recognized name globally, but hype has cooled since its 2025 peak. Skullpanda and HACIPUPU saw triple-digit resale growth in early 2026, driven by edgy and emotional aesthetics respectively. Twinkle Twinkle occupies a distinct emotional niche — softer, more gift-friendly, and with Da Xin's artist-driven appeal drawing both casual buyers and serious collectors. For a diversified collection, Twinkle Twinkle is a smart complement to bolder characters in your display case.

FAQ: POP MART Twinkle Twinkle Crush On You Series

Q: When was the Twinkle Twinkle Crush On You series released?
A: The series launched on January 15, 2026, timed around Valentine's season. It sold out rapidly at official retail channels.

Q: Who designed the Twinkle Twinkle Crush On You series?
A: The series was designed by Da Xin, a celebrated Chinese illustrator known for emotionally rich, softly styled character art. POP MART and Da Xin have collaborated across the broader Twinkle Twinkle universe.

Q: What is the secret figure in the Crush On You series?
A: POP MART has not officially revealed which figure is the secret variant, but early unboxings on social media suggest it features a more elaborate design with a unique pose and accessories. It has traded at up to 6.8× retail on resale platforms.

Q: Where can I buy Twinkle Twinkle Crush On You figures outside China?
A: Options include popmart.com/us, PUSHAS, StockX, Amazon's POP MART store, and authorized global retailers like wmluffy.com, which ships worldwide.

Q: Is the plush pendant or the vinyl figure more valuable on the resale market?
A: Based on current market data, the hidden plush pendant spiked highest in resale value (up to ~$95), while the vinyl secret figure also commands a strong premium. Both are worth pursuing if you can access retail pricing.

Q: How many figures are in a full case?
A: Standard blind box cases typically contain 6 boxes. Buying a full case gives you better odds of completing the set and potentially pulling the secret figure versus buying individual boxes.