Why Comparing POP MART IPs Matters
With over 100 active intellectual property characters in the POP MART universe, choosing where to start — or expand — your collection can feel overwhelming. Each IP has a distinct artistic identity, a different creator background, and a unique community of collectors who value it for different reasons. This guide provides a direct, data-informed comparison of the four most influential POP MART IPs as of 2025: DIMOO, MOLLY, HIRONO, and SKULLPANDA.
Whether you're a first-time buyer, a seasoned collector, or an investor researching resale potential, this breakdown will help you make an informed decision.
Quick Comparison Overview
| Feature | DIMOO | MOLLY | HIRONO | SKULLPANDA |
|---|---|---|---|---|
| Creator | Ayan (China) | Kenny Wong (HK) | Lisa Rae Hansen (UK/CN) | Xiong喵 (China) |
| Launch Year | 2019 | 2006 | 2019 | 2020 |
| Visual Style | Dreamy, surreal | Bold, fashion-forward | Melancholic, quiet | Dark, avant-garde |
| Target Collector | Art & nature lovers | Fashion & lifestyle | Introspective collectors | Fashion & luxury |
| Resale Demand | Very High | Very High | High | High–Premium |
| Secret Figure Rarity | 1:144 | 1:144 | 1:72–1:144 | 1:144 |
| Price Range (standard) | HK$99–149 | HK$99–149 | HK$99–129 | HK$99–169 |
DIMOO: The Dreamer
Who Is DIMOO?
DIMOO is a soft-featured boy character created by Chinese artist Ayan, first released by POP MART in 2019. Characterized by large expressive eyes, rounded proportions, and a deep connection to nature and memory, DIMOO figures often draw from themes of childhood wonder, botanical imagery, and surrealist dreamscapes.
Signature Series
- DIMOO Memories We Hold Series — Glowing hourglass crystal ball blind boxes and standard figures exploring the theme of cherished memories. One of the highest-demand series of 2024.
- DIMOO Moments in Bloom Series — Flower-themed figures with sensor-activated nightlight variants, blending collectible design with functional art.
- DIMOO Stories in the Cup Series — Compact cup-shaped figures popular with desk collectors and gift buyers.
- DIMOO Dream Journey 1/8 Action Figure — A premium large-scale collectible for serious collectors.
- MEGA JUST DIMOO 400% Thorns — Limited-edition oversized figure with thorned forest aesthetic.
Who Collects DIMOO?
DIMOO resonates strongly with collectors aged 18–30 who are drawn to art, nature, and emotional storytelling. The IP has a particularly strong following in East Asia and Southeast Asia. Secondary market prices for DIMOO secret figures typically run 3–5× retail within 3 months of release.
MOLLY: The Icon
Who Is MOLLY?
MOLLY is the character that built POP MART into a global brand. Created by Hong Kong artist Kenny Wong in 2006 and brought to POP MART in 2016, MOLLY is a wide-eyed girl in ever-changing fashion costumes — always pouting, always stylish. With over 200 released series, MOLLY has the deepest catalog and the longest collector history of any POP MART IP.
Signature Series
- MOLLY Scenery Along the Way 20th Anniversary Series — Celebrating two decades of the character with premium travel-themed figures. A landmark release for collectors.
- MOLLY Scenery Along the Way Series — Fridge Magnet Blind Box — A crossover into functional collectibles, combining display art with home utility.
- Angry Molly — Angry Energy Series Plush Pendant — The "angry" variant became a viral cultural moment in 2024, driving demand for Angry MOLLY merch worldwide.
Who Collects MOLLY?
MOLLY has the broadest collector base of any POP MART IP, spanning ages 16–40. The character is especially popular with fashion-forward collectors and those who treat figures as lifestyle accessories. Complete vintage MOLLY sets from retired series have appreciated 200–400% over 5 years.
HIRONO: The Empath
Who Is HIRONO?
HIRONO is a bunny-eared girl created by British-Chinese artist Lisa Rae Hansen, released by POP MART in 2019. Unlike MOLLY's boldness or DIMOO's dreaminess, HIRONO's defining quality is quiet emotional authenticity — a melancholy that many collectors find deeply relatable. The character is often depicted in introspective moments: reading, resting, waiting.
Signature Series
- HIRONO Mime Series — HIRONO styled as theatrical mime performers, an artistic concept that blends European performance art with the character's quiet personality.
- HIRONO Reshape Series — Experimental deconstructed forms exploring surrealism and body transformation.
- HIRONO The Other One Series — An introspective series exploring HIRONO's alternate personalities and shadow self.
Who Collects HIRONO?
HIRONO attracts collectors who value emotional depth and artistic nuance over visual maximalism. The community tends to skew slightly older (22–35) and includes a significant proportion of artists, writers, and creatives. HIRONO figures maintain steady resale value with less volatility than MOLLY or DIMOO — making them a stable choice for long-term collectors.
SKULLPANDA: The Disruptor
Who Is SKULLPANDA?
SKULLPANDA is POP MART's most fashion-forward and luxury-adjacent IP, created by Chinese artist Xiong喵 and launched in 2020. The character combines skull iconography with high-fashion couture aesthetics — dark, elegant, and commanding. SKULLPANDA has positioned itself at the intersection of streetwear, luxury, and collector culture, frequently collaborating with established fashion designers.
Signature Series
- SKULLPANDA × Guo Pei 1/6 Action Figure — A high-fashion collaboration with legendary Chinese couturier Guo Pei, featuring intricate hand-stitched fabric costumes at the 1/6 scale. One of POP MART's most luxurious products.
- MEGA SKULLPANDA 400% Guo Pei Alternate Universe — The oversized version of the collaboration, sold individually as a statement collector piece.
- SKULLPANDA × My Little Pony Series Plush Doll Pendant — A surprising crossover blending SKULLPANDA's darkness with My Little Pony's colorful nostalgia.
Who Collects SKULLPANDA?
SKULLPANDA attracts a distinct collector profile: fashion-literate individuals who treat designer toys as wearable or displayable luxury goods. The IP has strong crossover appeal with streetwear culture and luxury fashion consumers. SKULLPANDA collaboration pieces regularly achieve 4–10× retail on secondary markets, the highest multiple of any core POP MART IP.
Head-to-Head: Which IP Should You Start With?
Start with DIMOO if...
You are drawn to soft aesthetics, natural themes, and emotional storytelling. DIMOO's recent series have been consistently high-quality and commercially successful, making it an excellent entry point for new collectors in 2025.
Start with MOLLY if...
You want the deepest catalog, the largest community, and the most established resale market. MOLLY is the safest bet for long-term collection building and has the most accessible price-to-quality ratio across all series.
Start with HIRONO if...
You prioritize artistic integrity and emotional resonance over hype cycles. HIRONO collectors tend to be more deliberate, and the IP has historically maintained value without the volatility of trendier IPs.
Start with SKULLPANDA if...
You are interested in the luxury/fashion intersection of designer toys and have budget for premium collaboration pieces. SKULLPANDA offers the highest ceiling for resale appreciation but also the highest entry cost.
Resale Value Summary (2025 Market Data)
| IP | Standard Figure Resale | Secret Figure Resale | Best Performing Series |
|---|---|---|---|
| DIMOO | 1.2–2× retail | 3–5× retail | Memories We Hold, Moments in Bloom |
| MOLLY | 1.1–2× retail | 3–6× retail | 20th Anniversary, Scenery Along the Way |
| HIRONO | 1.1–1.8× retail | 2.5–4× retail | Mime Series, The Other One |
| SKULLPANDA | 1.5–3× retail | 4–10× retail | Guo Pei collaboration, limited MEGAs |
Note: Resale values are estimates based on observed secondary market activity. Past performance does not guarantee future appreciation.
Frequently Asked Questions
Is MOLLY or DIMOO more popular in 2025?
Both IPs maintain massive global followings. MOLLY has greater brand recognition due to its longer history, while DIMOO has seen stronger recent momentum among younger collectors (Gen Z). In terms of raw secondary market volume, MOLLY leads; in terms of price appreciation for recent series, DIMOO and SKULLPANDA are currently outperforming.
Which POP MART IP has the rarest secret figures?
All four major IPs use a 1-in-144 pull rate for their secret figures. However, SKULLPANDA collaboration secrets (particularly Guo Pei variants) are the most valuable due to the premium production quality and limited overall run sizes.
Can I buy complete sets without opening blind boxes?
Yes. Fluffy Monster Room offers whole-set purchasing for select series, guaranteeing one of every figure including the secret variant at a fixed price — ideal for collectors who want completeness without the randomness.
Where can I buy authentic DIMOO, MOLLY, HIRONO, and SKULLPANDA figures?
Fluffy Monster Room stocks genuine licensed figures from all four IPs with local Hong Kong warehouse inventory for fast, reliable delivery.
Conclusion
DIMOO, MOLLY, HIRONO, and SKULLPANDA each represent a distinct artistic vision and collector experience. The "best" IP is ultimately the one that speaks to you personally. That said, for pure resale potential SKULLPANDA collaboration pieces lead; for community and catalog depth MOLLY is unmatched; for emotional resonance HIRONO stands alone; and for the most exciting recent trajectory, DIMOO is hard to beat.
Browse the full selection of all four IPs at Fluffy Monster Room, where every figure is guaranteed authentic.
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Also Worth Exploring in 2026
As POP MART's IP roster expands, one character not covered above is making serious waves this year: Twinkle Twinkle. Created by artist Da Xin, it's POP MART's newest major bet alongside Skullpanda to define the post-Labubu era. Read our full breakdown: POP MART Twinkle Twinkle Series Complete Guide 2026: Every Figure, Price & Where to Buy.
Related Guide: Da Xin's Twinkle Twinkle Crush On You Series is another 2026 IP gaining serious traction — with resale multiples rivalling the characters compared in this guide. Well worth adding to your watchlist.
If you're exploring POP MART's gaming collaborations, don't miss our guide to the latest crossover drop: Genshin Impact × POP MART FES 2026 Chibi Blind Box: Complete Collector's Guide.
